Advertising Trends

Lots of interesting changes happening in advertising right now:

• Advertising is everywhere. Great points about how folks are moving beyond traditional media to naming, Internet, product placements, etc.
• Forecasters see strong growth in ad spend. A good overview of how much rebound there's been. 5% in 2003 and 7% in 2004
• Promotions growing rapidly. Promotion budgets are growing more rapidly brand advertising in traditional markets gets stale.
• "Advertisers are not where the consumers are":
• Kagan Says. A great researcher of media trends. Their reports cost a forturne, but they have one place where you can see their quotes and news releases.