New/old ways to reach

Thinking by Peter Davidson: "Programming" Billboards

Here's another potential C answer to the ABC problem of reaching folks outside of broadcast. Follow you around with living advertising. New? No. It's just programmed billboards. Why not? Go to the Ginza in Tokyo and you'll see how cool it can be.

A local company, CashPoint, is also doing this at places like the GreatWallMall and at ATMs.