Marketing Tom: Blogs as PR and Marketing tools
This blog entry from Tom
seemed really timely in the ongoing discussion Rich and I are having about advertising. Interesting - we were complaining about how most of the advertising we see is boring, not memorable, all the same. And then Rich said, you know the most interesting advertising I've seen lately is Blogs. I read em, they're different. They are often irreverent and and fresh. And whether they intend to or not they have a big influence on what I buy (just look at his personal site if you want to buy bike parts, head phones or other wierd electronic equipment. If that isn't doing what advertising media are supposed to I guess I don't what they are supposed to do anyway.