3 Ways to Breakthrough in the Future

Brand Autopsy: Commercial Messages of the Future???

Interesting entry on the continuing quest for bridging the gap of effectivly reaching/connecting with people in their ever changing behavior, tastes and media consumption habits. Paraphrased here:

1. Get them where they work, not just where they live (Bob Flood, Publicis)
2. Let the advertisers become the producers/or product placement = the movie (Ty Montague, Weiden+Kennedy)
3. Stay simple so that single images you create become iconic and work everywhere (Michael Patti, Y&R)

It seems to me that 1 and 2 are already happening and are - depending on your POV - unfortunately inevitable. And that 3 should be happening now but few are brave enough, patient enough or instinctive enough to keep it interesting, relevant, constant, clear and simple.