May 09, 2004

Dragrace Play Classic: Kick 'em when they're down

Sprintdrag.gif

Check out Sprint's new campaign. Typical dragrace against a weakened player. Draws great attention to itself. Better by comparison:
"Think AT&T Wireless is the obvious choice? Think again.
Because AT&T Wireless has been around a long time, most people assume they have a better nationwide network. But the facts prove otherwise.
Compared with the AT&T Wireless EDGE network, the enhanced Sprint Nationwide PCS Network gives you:
- Better Technology to meet your wireless communication needs today and tomorrow
- Better Coverage for secure access to critical business information nationwide"

And getting ample attention. From Techdirt, RedNova, and Geek.com notes the interesting twist that in WiFi these two companies are signing agreements to cooperate. Ironic, but typical of many such dragraces.

Posted by johnza at May 9, 2004 08:05 PM | TrackBack
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