Just plain cool - packaging as art as packaging

Boing Boing: Soup imitates art: Warhol-style Campbell's tomato soup on sale

Not sure I can figure out the targetting for this new packaging promotion - contemporary art afficiandos who love non organic tomato soup? But I think it is awesome that Campbell had the sense of humor to launch commemorative soup cans in the Warhol style. I am definately getting some, to keep, not to eat.