Had lunch with Jason Fried

Of 37 Signals a week ago. How refreshing. Great candid, discussion on good design vs. bad design, blogging as a marketing vehicle, the pros and cons of VC, architecture and more.

These guys do a great job on clean simple design. They have a great project management product, called Basecamp with nice, simple straightforward positioning XYZs. It, itself is a fine example of blogs as marketing. The thing is taking off with their promotion entirely on the web and mostly from the blogsphere.