May 18, 2004

Beyond "your logo here." Way beyond.

Boing Boing: I, T-shirt: wearable movie trailers at NextFest
nextfest-tshirt.jpg

Another really interesting forray into going beyond standard broadcast media for reaching grabbing people. Pretty darn cool, movies on T Shirts.

Talk about positioning. I've heard of people wearning thier hearts on thier sleeves, but now how about running your demo on your, ahem, chest.

What's next? Maybe instead of blogging or posting listing on the web, you'll create a cool flash movie promoing your stuff and post it to specific, targetted people's clothes.

Posted by johnza at May 18, 2004 08:18 AM | TrackBack
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