The 5 Marketing Plays(tm)

You will hear us refer to specific Marketing Plays a lot in this blog. We've found in examining and dealing with marketing problems over the years that there are really only five basic strategies or Marketing Plays to fit all situations you face:

the Drag Race, the Platform, Stealth, the Best of Both, and the High-Low.

These form the core of the Marketing Playbook we use all the time.