Stealth Play

This Marketing Play is almost the opposite of the Drag Race. When you run stealth you are trying to avoid getting squished by the competition. Generally you focus on a specific niche where you can build your strength unnoticed. You often add-on, peacefully coexist and even draft behind the would-be biggest competitor(s), avoiding dragraces completely. Until you have what it takes to move onto another more open and larger play.