Small sample but interesting

Frog Blog: Is the blog world audience interesting to you?

Who are bloggers? Who are blog readers.
Check out these stats from Blogads. This was from a sample of 17K blog readers (21% of which are bloggers themselves):
61% are over 30. 79% are male (vs. 56% of NYT’s readers). 75% make more than $45,000 a year. 54% of their news consumption is online, but they also read:
• 21% subscribe to the New Yorker magazine
• 15% to the Economist
• 15% to Newsweek
• 14% to the Atlantic Monthly.
In the last six months:
• 50% have spent more than $50 online on books.
• 47% have spent more than $500 online for plane tickets.
• 50% have contributed more than $50 to a cause or candidate, and 5% have contributed more than $1000. (Only 25% of NYTimes.com readers have contributed anything online in the last year.)

One thing is clear, they/we are media junkies, does that make us a good target for ad dollars and investment. Not yet according to most at AdTech Forum. More on that later.