Finally, they see the light

BusinessPundit: Marketing, Marketing, Marketing

Hey, we've always known that everything was marketing and marketing was everything ;-) But it's great to see that others are coming around.

Seriously, it's great to see books like Kumar's Marketing as Strategy, that recognize the importance of marketing as a way of thinking and approaching problems rather than just a set of tactics.

At the same time, Johnnie Moore highlights how much in reality ends up just being brow-beating from the CEO and cya from the marketing folks.