March 16, 2006
Economist Roundtable: Shanghai - March 28/29
Really excited to be speaking at the Economist's Third China Branding Roundtable: Standing out in a crowd. It's at the Pudong Shangri-La, Shanghai on Tuesday March 28th 2006 - Wednesday March 29th 2006. To find out more, click here.
I am honored to be presenting along with Professor Lydia Price of the China Europe International Business School. We will be talking about new media and how to think about it. Anongst other things, she has written (and will explore here) a case study about China's Super Voice Girl that makes American Idol look like a Junior Highschool talent show.
Should be fun!
Posted by johnza at 10:27 PM | Comments (0) | TrackBack
September 15, 2005
Upcoming Digital Hollywood Panel
I will be joining a panel at the Digital Hollywood conference next week.
The panel is called "Alternative Media & Advertising: Personalized Consumer Broadband, RSS Feeds, Blogging and Podcasting" It's on Wednesday, September 21 at 2:15 PM - 3:30 PM at the Loews Santa Monica Beach Hotel.
Interesting group of others on the panel:
- Leonard Ostroff, CEO, Rovion, Inc
- Shawn Gold, President/Publisher, Weblogs, Inc
- Bill Flitter, founder and CMO, Pheedo
- Willow Baum Lundgren, Head of Marketing, Umbria
- Richard Sharp, CEO, PodChannels, Inc.
- Jeffrey Dittus, CEO, MediaBay, Inc.
- Brian Glicklich, VP Interactive Services, Premiere Radio Networks, Moderator
Also, Duane Dahl, CEO of PefectMatch (a terrific Ignition portfolio company) will be on a panel at the same time, about "Building Brands, Hollywood Style - Word of Mouth and Community Marketing." Should be really interesting. Perfect Match is doing a great job of combining the offline marketing world of Hollywood with the online world of their service.
I wish I could be in both places at the same time.
For more on the full agenda, location etc. click here.
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May 25, 2005
Mark Your Calendar - June 8 Silicon Valley
We will be giving a "Fireside Chat" to Silicon Valley chapter of the AMA on June 8. It's at the Network Meeting Center at Techmart, 5201 Great America Parkway, Santa Clara, California. It starts at 6 PM with food and drink and then the talk is at 7 PM.
For more details click here. Should be fun.
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April 26, 2005
DMA Slides
Several folks said they liked our talk at the Seattle DMA earlier this month, and asked it we could post the slides.
So here they are: Download file
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March 9, 2005
DMA World, April 6
We will be giving the closing keynote at the Direct Marketing Association's DMA World on Wednesday, April 6, 2005 at the Washington Athletic Club in Seattle. As an old direct marketing junkie (before there was such a thing as CRM), I am pretty darn excited to talk to and learn from these folks.
Click here for details and registration.
Posted by johnza at 9:45 AM | Comments (0) | TrackBack
December 7, 2004
Puget Sound AMA December 8
John will be at the Puget Sound American Marketing Association tommorrow. The focus will be on the plays and the ABCs. A bit late notice bit it's at 12:00 noon at Washington Athletic Club, 6th & University, Seattle. Should be fun.
Posted by johnza at 12:33 PM | Comments (1) | TrackBack
November 16, 2004
Marketing Sherpa November 18
Rich will be at the San Francisco Marketing Sherpa event. The focus will be on the ABCs and understanding the market. We'll cover the second sections of the book in addition to the five plays, so it should be a fun interactive session.
Posted by rich at 10:16 AM | Comments (0) | TrackBack
Rockies Venture Club - November 18
John will be giving a talk at on the Playbook, venture investing and start-up strategy. The talk will be held on Thursday, November 18, 2004, at 11:00 AM, at the Denver Marriott. For more details click here.
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Colorado BMA November 17
John will be at the Colorado BMA event. It will be a one hour seminar and then one hour of interactive questions/cases. Should be fun. It's on Wednesday, November 17, from 2:00 PM - 4:00 PM. Click here for more details.
Posted by rich at 9:39 AM | Comments (0) | TrackBack
November 9, 2004
Portland Power Breakfast - November 11
On November 11, we will be at the Portland Power Breakfast. It's 7:30 a.m. to 9:00 a.m. at The Benson Hotel's Mayfair Room on 309 SW Broadway in Portland, Oregon. Should be very interactive. Looking forward to it.
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November 4, 2004
Entrepreneur University - Seattle November 4
We (along with Guy Kawasaki, Mark Vadon of Blue Nile, and others) will be giving a talk at Entrepreneur University on November 4, 2004 in Seattle. See the NW Entrepreneur Network for more. Should be fun.
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October 20, 2004
Marketing Sherpa DC Was Fun...SF coming up November 18
Evelyn was asking, when we are in San Francisco, there is still space at the Sherpa event on November 18.
BTw thanks an amazing amount to Anne who runs the Marketing Sherpa. She does a great job and understands how to really help marketing folks. Come if you can.
We have other dates coming up in Denver too. More later.
Posted by rich at 8:17 PM | Comments (0) | TrackBack
October 13, 2004
Marketing Sherpa DC
OK, here's another event that we'll be doing the very next week. Its on October 18 in DC and the title is "Guerilla Market Research to Pinpoint Your Customer & Competitive Playing Field"
You get the picture, the focus will be on figuring out quickly and easily what the other guy is doing and then figuring out your play from it.
John and I then both go down to San Francisco to do the San Francisco version. Be interesting to blog what folks thoughy.
(BTW we plan to blog notes from each speaking opportunity on what we learned)
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October 12, 2004
PSU Business Briefing Breakfast
. We're taking the show on the road for the book about to come out, you'll get a chance to see Rich and John in person if you really must ;-)
Anyway on this coming Thursday, I'm going to do an oh-dark-thirty breakfast. Will be interesting to see who is there. Focus is on how "Marketing is not Mystery Meat."
Its designed for the general business person wondering about what marketing is and how to evaluate it.
Posted by rich at 10:53 PM | Comments (0) | TrackBack
MIT Enterprise Forum
Had a great opportuntity to talk with 70 or so folks at the MIT Enterprise Forum. I was surprised at the number and diversity of folks there. Got to meet the Canadian Consul here in Seattle. Lots of great questions.
The main topic was how to pitch venture capitalists. Steve Wood did a great job explaining the mechanics and how it looked from an entrepreneurs point of view. So that I could focus on what folks really want to hear.
What is it? Well, a well run play of course. The heart of a great business plan is a playing field gap that folks can believe in and a play that really exploits it.
Thanks much to Teresa Yueh for inviting us over there!
Posted by rich at 10:47 PM | Comments (0) | TrackBack
