Who the heck are we?

John Zagula and Rich Tong have worked together for years trying to make marketing simpler and more effective. And more recently on helping new companies capture and keep the lead in their markets.

Rich worked at Microsoft for 10 years, where - as VP of Marketing and Business Development for Microsoft Windows, Office and BackOffice - he lead the marketing pushes behind many of Microsoft's most successful businesses. Rich is a general partner and one of the founders at Ignition Partners, a venture capital firm. For more details check out his Ignition bio.

John Zagula spent eight years at Microsoft, where he developed the Microsoft Office brand and marketed the desktop and server application product lines. He also helped drive Microsoft's early database and online marketing efforts. Before that he was a held several marketing roles at American Express. He is a principal at Ignition Partners. For more details check out his Ignition bio.